We culture nature’s rainbow to create a brighter future for the planet.
Today, chemically synthesized indigo is the industry standard for dyeing jeans. It is made from petroleum, formaldehyde, and hydrogen cyanide. And because indigo isn’t water soluble, it requires water polluting corrosive reducing agents to be applied as dye. These toxic chemicals in the denim dyeing process are hazardous for workers and ruinous to water sources.
Saving the world is in our jeans
Denim is a dirty business. That's why we're creating the world's only jeans line that doesn't rely on toxic chemicals or water pollution. Our patented biotechnology enables more sustainable indigo production and dyeing, so you can do something about climate change in the jeans you wear.
Ingredients matter, even in your clothes
We’re making a more sustainable blue because our world needs it, and we can inspire industry-moving change by giving you better jeans. Our jeans are uncompromising in comfort, style, and sustainability.
No Petroleum
Today, every kilogram of indigo produced uses over 100 kilograms of petroleum. Our technology detaches indigo from the oil industry, enabling a cleaner, greener blue.
No Toxic Chemicals
For the last century, indigo has been made with harsh substances like cyanide and formaldehyde. Our jeans are made without skin irritants or poisons.
Minimized Water Pollution
Dyeing is the dirtiest part of jeans production. Our environmentally-friendly process eliminates the need for water polluting chemical reducing agents.
For the last century, this problem has persisted as the status quo, untold and unresolved. Existing solutions are either unscalable or insufficient - until now.
We at Tinctorium have discovered a way to harness the power of biotechnology to enable sustainable indigo production. We figured out how to mirror a natural plant process within microbes to produce colors using completely renewable sources. We’re the sustainable solution for the future, and we’re taking on the denim industry to bring you cleaner jeans.
We’re making a more sustainable blue because our world needs it, and we can inspire industry-moving change by giving you better jeans. Our jeans are uncompromising in comfort, style, and sustainability.
Instead of petroleum and cyanide, we turn sugar into indigo blue dye. Our co-founder Dr. Tammy Hsu, invented a nature-based way to brew this blue color and apply it without toxic chemicals, so that you can have jeans made of completely sustainable materials.
Why we’re here
Everyone owns a pair of jeans - they’re a wardrobe staple. But the untold story in the denim industry is that the very substance that gives jeans their iconic look, indigo, is polluting our planet.
Today, chemically synthesized indigo is the industry standard for dyeing jeans. It is made from petroleum, formaldehyde, and hydrogen cyanide. And because indigo isn’t water soluble, it requires water polluting corrosive reducing agents to be applied as dye. These toxic chemicals in the denim dyeing process are hazardous for workers and ruinous to water sources.
Planet
Sustainability is in our DNA
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Our reason for being - we put the planet first in every decision we make
People
Doing Good is For Everyone
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Being informed and making responsible choices is for everyone, and so is our denim.
Progress
Inspired to Act
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We’re pushing the envelope and encouraging our community to do the same in their everyday choices.
Our Team - TK
Our Affiliates
Join Us
Please visit our LinkedIn page for the latest information about opportunities to join our team.